I was thinking of how much those Tobacco companies are missing by not tagging their Ultra Light Cigarette Packs with the term: "Smoke Responsibly". But I guess the reason they haven't gone with this approach is the additional liability. In fact, it seems that ultra light cigarettes are as harmful to one's health as regular ones - if not worse.

That would translate the term "Smoke Responsibly" to "Minimize Smoking" or get rid of this habit once and for all.